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Marketing Managers
plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
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Marketing Managers plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
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Featured Schools
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Marketing Managers with little to no experience tend to make between $69840 and $95770 while the more experienced ones can earn over $181780 per year.
| Top 5 paying states | Hourly | Annual |
|---|---|---|
| NY | $90 | $187,860 |
| NJ | $85 | $177,330 |
| VA | $83 | $171,870 |
| CO | $82 | $169,630 |
| CA | $81 | $167,910 |
One of the easiest ways to increase your salary as a Marketing Manager is to move to a higher paying state like NY. Right now, the highest paying states for Marketing Managers are NY, NJ, VA, CO and CA.
However, a higher pay at NY doesn’t guarantee that you will make more because the living expenses at NY might be twice as high than where you are currently at now.
Three other factors that can increase your salary as a Marketing Manager is the degree you hold, the industry you work in, and lastly the company you work for.
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We asked other Marketing Managers what degree they had when they got the job and most of them said they had a Bachelor’s Degree followed by a Master’s Degree.
Other than that, we also asked them what did they major in and here are the most popular majors that came up.
| Consumer Merchandising/Retailing Management |
| Apparel and Textile Marketing Management |
| Pharmaceutical Marketing and Management |
| Marketing/Marketing Management, General |
| Marketing Research |
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Here are some of the pros and cons of being a Marketing Manager.
| [icon type=”thumbs-o-up”] PROS |
|---|
| Suitable for people who likes to start and carry out projects |
| Suitable for people who wants job security and a good working condition |
| This career is perfect for people who love to work indoors. |
| One of the highest paid careers in the world |
| [icon type=”thumbs-o-down”] CONS |
|---|
| Not suitable for people who likes practical and hands-on work |
| It is hard to get into this career. A considerable amount of work-related skill, knowledge, or experience is required for this career. |
| Long working hours (More than 40 hours per week) |
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70% of Marketing Managers said they were satisfied with their job and 44% said they feel like their job is making other people’s lives better.
I’m the Marketing Manager at Marshall Centre. I think when we think about roles in aerospace we can sometimes forget that it is not just about engineering or technical roles, there are also many different roles available in the business side of things. My typical day Marketing is a very varied role and so no … Read More
There isn’t really such a thing as a typical day for me as each day/week has its own projects and activities to do. I always start the day in my inbox and check that there isn’t anything that needs my immediate attention such as a customer query or an issue with a supplier, then I … Read More
I spend a lot of time researching the automotive industry, specific keywords, and search terms finding the pain points for the consumer who is either selling or buying a used car. I then use that data to create as much content as possible between blog posts, social media, and email campaigns. We try to provide … Read More
I am the Marketing Manager for Visit Carson City, the Destination Marketing Organization for Carson City, Nev. As the Marketing Manager on a small team, no day is ever the same. My job is to highlight Carson City, Nev. as a desirable destination to visit for travelers across the country all while maintaining our brand … Read More
A Marketing Executive is involved in a collective role that essentially evolves around marketing projects to support a brand. The role is demanding and will include you juggling numerous tasks throughout the day. Most mornings will start off with me checking my emails to action anything urgent. Epos Now, is a global organization so I … Read More
Being a marketing manager is a job that requires discipline, efficient organization, and endless creative talent. My typical day begins with a head brimming with new ideas and innovative techniques to generate more leads and boost conversions. As I enter the office, I track progress on the tasks assigned to my team members the day … Read More
A typical day for me in the marketing world is waking up and doing my self-care practices – I know I can’t serve my clients well unless I am fully tuned in. So yoga, tea, sometimes in the sun. I typically check on the social media accounts in the morning and respond to any messages … Read More
Marketing managers operate with other members of the team to create both uncomplicated and complex advertisement campaigns. They may also settle the arrangements for the different forms of advertisement after creating a marketing fund. They will operate with team members to discover the best and most productive ways to promote the company’s goods or services. … Read More
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You can read more about these career personality types here.
People who are suitable for this job tends to like starting up and carrying out projects. They like leading people and making many decisions. Sometimes they require risk taking and often deal with business..
They also like following set procedures and routines. They like working with data and details more than with ideas.
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| [icon type=”home”] | Summary (You are here) |
| [icon type=”list-ul”] | Job Description |
| [icon type=”dollar”] | Salary |
| [icon type=”graduation-cap”] | Requirements |
| [icon type=”heart”] | Quiz |
Related career information
Marketing Managers job description, Marketing Managers salary, Marketing Managers information, what is the job of a Marketing Manager like, pros and cons about Marketing Managers, colleges and universities for Marketing Managers, is Marketing Managers the right career for me, careers in Management
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